Show notes can be imperative to your podcast's effectiveness in reaching a large audience. Notes that I write will catch your audience's attention and make them feel like they can't skip over your episodes. They will remain informed on the essentials and will have your podcast on their mind all week! Show notes are great for Search Engine Optimization (SEO), as search engines need text to expose your content to your target market. These notes can also help you describe your episode to your audiences on social media, just copy and paste (and tweak) to your captions and posts!